Digital Experience

UX Research and Analysis

Gather real-time data based on current user experience and leverage usability and engagement.

About 79% of users abandon software products because of poor or confusing usability. To avoid this, User Experience (UX) Research and Analysis are crucial steps in understanding how real users interact with a product. By collecting both qualitative and quantitative data, we can identify usability issues and derive feasible solutions based on user data and observations. This approach ensures user satisfaction and uncovers opportunities to create an intuitive and engaging platform or product that keeps users hooked.

Digital Experience Services Success Stories

Discover how we translate strategic innovation into differentiated capabilities and accelerate bottom-line impacts for fast-growing enterprises and digitally-native companies.

CS Switchfly

Challenge:

Streamline APIs to GDS connectors, refactor legacy code to revamp existing products, improve platform reliability, and expand product development capacity.

Approach:

Used mobility solutions and UI/UX Services to quickly launch a new and extensible “Beer and Wine” app for one of Switchfly’s clients.

Impact:

-50%

Agent
Onboarding time

-50%

Development
time

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CS 1800 Flowers 2

Challenge:

Eliminate the challenges of data fragmentation, slow site performance, and an erosion of customer experience.

Approach:

Designed and delivered a superior “Smile Reminder” experience thanks to User Interface & User Experience (UI/UX) services, strengthening customer relationships with the brand.

Impact:

+81%

Conversion
Rate

+364%

Daily
Transactions

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CS Movoto 2

Challenge:

Improve the digital experience for home-buyers and brokers.



Approach:

Provided additional features to the website that made more strategic use of the company’s data assets and delivered an enhanced digital experience.


Impact:

+50%

Site
Traffic

+200%

Conversion
Rate

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Thought Leadership for UX Research and Analysis

Allow us to show you our expert input and find out more about our work on emerging insights, challenges, and trends across industries worldwide.

Direct & Digital the Modern Hotel Guest Journey

Direct & Digital the Modern Hotel Guest Journey

Discover how to transform your hotel's booking strategy in an era where 51% of travelers use ...

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Redefining UX Through AI-Driven Experiences

Redefining UX Through AI-Driven Experiences

Technology has always played an important roleinour lives and constantly transformedhow we live, ...

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The AI-Powered Journey: How AI is Changing the ...

The AI-Powered Journey: How AI is Changing the Face of Travel

Having dreamed of a beach getaway for weeks, Sarah was sure it was meant to be when one evening, as ...

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Bleisure: The Future of Corporate Travel

Bleisure: The Future of Corporate Travel

This research explores the emerging trend of bleisure—the blend of business and leisure travel—and ...

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Learn More About Encora

We are the software development company fiercely committed and uniquely equipped to enable companies to do what they can’t do now: More.